Pop quiz, hotshot…
What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation,...
View ArticleDon’t Think About Your Fundraising
This fall, don’t think about your fundraising. Seriously. I hear you already. - “But Jen, we raise most of our money in fall and early winter.” - “But, but Jen, we always do our donor...
View Article#hashtags
I’ve spoken about the value of using a tool like twitter for professional growth. And hopefully if you are using it, you have been using #hashtags to follow certain conversations or events. If not, I...
View Article#afpcongress: By the hashtags, scribbles, photos and vids
Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in...
View ArticleChannel vs Campaign
“Direct mail is dead.” “Social media is going to change the world.” “Online is the only way to go.” “Our donors don’t give to mail.” “Telemarketing doesn’t work.” “No one watches DRTV.” After a few...
View ArticleGuest Post: Twitter can do your organization more harm than good
The Agents are pumped to have a guest post for you from our colleague/fellow agitator/total Agent of Good Emma Lewzey with a Special Ops briefing on some undercover work she just completed on Twitter....
View ArticleMy friend Barack
Barack Obama is my friend. On Facebook. Me and 21 million (almost 22 million) of his closest friends received this post in our feed this week: Rather than setting a goal of millions of dollars for this...
View ArticleLang Chngs.
By the time we met…the times had already changed – Arcade Fire, We Used To Wait My daughter Sadie spent a few precious minutes (as long as she ever sits still) on the lap of her great grandfather...
View ArticleFile under “fun”
A while ago I was sitting around thinking about all the cool twitter apps we SHOULD have because they would be quite handy… I’d also like to give @javaj9 and @unmarketing a bit of credit for the...
View ArticleStart as you mean to go on
You’ve got your sleeves rolled up – you’re ready for your fall fundraising. You and roughly 161,000 other charities and non-profits in Canada. And you – and 161,000 other compelling, inspiring causes...
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